In this post, I talk about why I decided to open my first online photography store and the challenges I encountered along the way. From choosing the right platform and preparing photos to testing print partners and diving into market research, it’s been quite a journey. Now that the store is live, the real work begins – learning how to market it and planning new photography trips to grow my collection.

“Now you’re in New York
These streets will make you feel brand new
Big lights will inspire you
Let’s hear it for New York…”

(Empire State of Mind, JayZ ft. Alicia Keys)

Why is Instagram my next big challenge to overcome? Why is my being “the expert” a part of the problem and how I decided to deal with it?

What do you need to succeed? Why what works for one person might not work for the other? Why is it essential to be aware of your exact circumstances, strengths and weaknesses, and work with and around your constraints?

Why the name of the blog? Even more so, the answer to the most frequently asked question by those who know me outside of photography.

What happens when your entire professional life, you make decisions that work and make sense but are never really what you desire, and why it is never too late to do what you love?